Designers Plants and Coffee

Collaboration Over Competition: What Makes a Collab Actually Work?

Cover Me Chic, Fearless Threads & Keeping You in Stitches Season 2 Episode 4

In this episode of Designers, Plants & Coffee, we unpack what it really means to collaborate in today’s handmade business world. It’s not just about tagging each other on IG or saying “let’s collab!” in a DM—it’s about alignment, clear agreements, and mutual benefit.

We talk about:

  • How we built our podcast from the ground up—starting with friendship
  • Why contracts protect both your business and your relationships
  • The difference between a true collaboration and a one-sided ask
  • What to say (and NOT say) when pitching a collab
  • Red flags and must-haves before signing on

Whether you're a creative looking to grow, an educator partnering with others, or a designer ready to scale, this episode is your behind-the-scenes pass to doing it right.

#CollaborationOverCompetition #DPCPodcast #CreativeBusinessTips #WomenInFashion #SewingCommunity #CoverMeChic #PodcastForMakers #FearlessThreads #KeepingYouInStitches

Join our community
Website: designersplantsandcoffee.com
YouTube: @designersplantsandcoffee
Instagram: @designersplantsandcoffee
Facebook: @designersplantsandcoffee

Hosts websites:
Naima: lovefearlessthreads.com
LaTisha: keepingyounstitches.com
Zahiyya: covermechic.com

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Welcome to the Designers Plants and Coffee podcast, where we're sewing, sipping, and staying rooted.

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We're three creative women building handmade businesses and sharing real conversations about

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design, growth and what it really takes to make things that matter.

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So grab your coffee, pull up a project, and. And let's grow together.

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Today we want to be talking about collaboration over competition.

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So we want to start it out by how we got started doing this podcast.

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So this is how we actually got started over brunch.

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Conversation, jokes, really, just discussing the collaboration and how we.

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How long we've been in this industry and the stories that we can tell and the lessons we've learned in our businesses.

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We've been fans, followers, and of each other's brands and supporters.

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I mean, it goes back even farther than that.

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We've been each other's cheerleaders for years.

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I mean, we were really, really kids when we created this friendship and this bond.

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So, I mean, it almost seems like a natural progression to turn to something that we can all do together.

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And all of us are in different areas of the business.

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So a collaboration really made sense. I mean, I design.

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Latisha and Naima both teach, but Tish is into technical design and Naima does it all.

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She sews, she has her own business.

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So it's just like it made sense for us to get together and do this because in collaboration,

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you can also big up your people, you know, so it's not just you doing it alone.

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Why do you think people are so, you know, competitive and don't want to necessarily share. Share the space?

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I would say, I think because they think it's not enough when it really is, it really is.

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If there's enough, there's enough businesses, there's enough opportunities to go around.

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It doesn't really make sense to me in my mind, doesn't make sense to be competitive with someone.

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Like, I can collaborate with someone and we all can come up together.

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Also goes into trust. You know, we had something built into our friendship before we joined a collaboration.

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And now, you know, with social media and content creators and influencer, everything is like, let's collaborate.

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But they don't tell you what they're doing for you.

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I see so many posts on social media, oh, hey, who's a fashion designer that wants to dress me?

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Well, how much are you paying?

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You know, collaboration is more than just saying, hey, I'm a shout you out on social media,

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because we can do that for ourselves.

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You know, at this point, a lot of people are already established, so they really don't Unless

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you are walking a red carpet as an A list celebrity, your shout out is not going to do more

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for me than what my own personal shout out is going to do.

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I really think it goes into who do you trust? How does collaboration work?

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Just like for us, we didn't just come together, we really had to think about it and talk about it.

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And we'll in full transparency contract for our designer's plants and coffee brand right along

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with the rest of our businesses.

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This is a business for us too.

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So it's not just our friendship.

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And we got together and said we're going to have a good Kiki on camera.

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We said, hey, we're going to make this a business and we're going to sign contracts and we're

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going to work at it together and get gas.

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I mean, you know, just, it really is a collaborative effort for us.

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And that brings me to like a question.

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Why do you think there's so much fear in collaborating?

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I mean, I know Tish, you mentioned it a little bit, but I mean, why do you think there's so much fear around it?

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The one thing people forget that this is a business and to have agreements and contracts signed

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in the beginning because the. Sometimes people change.

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If you don't have a contract to go back to, then it can ruin relationships.

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Plus, if money, the love of money is so strong that it will make you do something that the other

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people that you're collaborating with would not actually like, then, hey, is that in the contract?

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Did we, can we talk about that? And different things.

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Really?

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Yeah. You need to have a contract, need to have an understanding of what you.

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Will or will back on that and say, you gotta commit to something like this.

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You know, it's not something, A collaboration is not something you can do when the mood hits you.

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You gotta meet deadlines, you gotta meet, you gotta talk, you gotta, you may.

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I know a lot of people want to text everything, but you might have to jump on the phone or jump

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on a, on a FaceTime.

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I mean, you know, it, it, it's a, it's a dedicated part of what you do.

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You can't just say what we're going to collaborate and then meet on the day of the event and

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say, okay, this is what we're going to do because it's going to fail.

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I think people don't even realize the commitment involved with collaboration either.

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So what do you think are like red flags to look out for?

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Like if somebody wanted to do a collab with somebody, what would be like a red flag?

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To say, no, I don't want to do it with someone.

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A lot of times people will ask you to collab, but they don't tell you what they're bringing to the table.

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It's like, dress me, send me things, I'll unbox it for you.

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What, what are you bringing to the table that's going to make this a collab and not just a sponsorship?

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Because those are two very different things.

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And I mean, and just to piggyback off of that was that was going to be the next question is

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it's like a collaboration is mutual beneficial.

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Basically both parties are getting something out of it.

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Now what you said, a sponsorship is when either you're getting paid for something and you know,

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and that, that is the exchange, but the collaboration, both parties are gaining something from it.

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So if you were to go approach somebody about it, you can't just think about what I'm getting out of it. You gotta approach it.

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Like, why would this person wanna collab with me?

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So on that note, how would you go about, you know, reaching out to somebody to collab with them?

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I would say for me, looking at what my vision is and what my vision for the future, the products

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that I have, looking at that and then looking at the other person to see if they actually match

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or do they complement each other? Because it really doesn't.

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I mean, you have to think about it also in the terms of collaborating for, let's say apparel and licenses.

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If you have an apparel line but you're going to a shoe manufacturer, it's like may not been the best collab.

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Why don't you try in apparel manufacturer?

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So, so you really have to see do your visions complement each other really.

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Either your values, like I don't want to collaborate and do something for a designer and I don't

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agree with what their values are.

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And that's not to say I'm better than them or that I am undervaluing them.

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It's just that we don't have the same set of values.

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So we are not going to probably want the same end goal or reach the same end goal because we

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don't have that commonality that's going to make this a successful collaboration.

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Yeah, and I would just add to that.

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It's just especially online, you have to look at your audiences.

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So basically what customers do you serve?

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Because if I'm selling apparel patterns and someone else is selling toys, it doesn't make sense.

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Like if someone was just getting started and they wanted to do a collaboration with like one

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of you what would you be looking for?

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What would make you want to collab.

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With someone for the aspect of education, since I've taught on university and college level,

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or also for 3D, someone that is actually getting into 3D and they're trying to introduce it

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to their students or to their, to some of their companies, how 3D can be utilized in fashion.

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And for me, I think it just has to make sense.

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I think my time is valuable because I have so little of it.

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I like to joke with my students that, hey, you guys know I got 47 jobs, so if you send me an

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email, you gotta give me 24 hours, right?

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And so it will have to be something that A makes sense, B is not a waste of my time.

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But as, as Leticia was saying, I'm always ready to give back.

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I don't consider that a collaboration.

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So if somebody asked me to come and speak to their kids at a career day about getting into fashion

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or something like that, I'm happy to do it if it fits in my schedule.

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Now, if you think that I'm going to come into your school system and teach a whole class for free, that's not happening.

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That's not a collaboration and that's not a volunteerism. That's a job.

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So you just really have to, especially in this world of scammers, full transparency.

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I was scammed in doing an event, you know, and to the point where I had to really dispute this

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claim and fight to get my money back.

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But, you know, you just, it's just so easy to get caught up in something that is not right for

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you or is a scam.

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So you just, I would say, be very selective.

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So basically, I mean, just in conclusion of what we are talking about, it has to feel right for both sides.

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And the way that you reach out is basically with that in mind, you know, say I am so and so.

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Like say, for instance, you're writing an email or, you know, a DM or something like that.

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You would start off with, you know, I can help you do this.

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You know, offer your services first.

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Don't just say, oh, you can do.

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This for me, about, you know, Cause.

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That doesn't make it. That doesn't fit well.

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Because, I mean, if someone's to approach me and say, well, can you do this?

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It's like, no, that doesn't really vibe, you know, it's like, you know, what can we do for each other?

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And I think that's how you should approach it.

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However that is through email, DM or phone call, whatever that is something beautiful.

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Can come out of a great collaboration.

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So any last words that you would.

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Like to say to the audience of anyone thinking about collaboration?

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Do your research.

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And I think the one thing that we did not touch on is get everything in right. Get a contract.

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For as long as we've known each other and as long as we've worked together, we have a rock solid

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contract that everybody has signed that will not hurt our friendship.

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Should we not want to collaborate anymore.

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So spell out everything you want.

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If you want to have an out clause, if you want to get paid to leave, or if you have to get all of that in writing. Contracts. Contracts matter. Contracts stick.

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Contracts are going to be what saves your collaboration and your friendship.

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Everybody has to be on the same page.

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I wouldn't say everybody has to be happy, but everybody has to be content with the contract

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and going in and with positive attitude because otherwise it's not going to work.

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Find yourself not being content anymore.

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That contract is going to be the way that you can leave it peacefully.

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Okay, that is it for us.

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I am Zaheer from COVID Machine along.

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With from Bailey's Threads and Letitia of Keeping youg Stitches.

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See you in our next video.

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Thanks for hanging out with us on the Designers Plants and Coffee podcast.

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If you love this episode, please leave a review, share it with your creative friend, or tag us on Instagram.

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Until next time, keep dreaming big and growing slow.


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